There are more places for music promotion right now than ever before. Make no mistake: this is a great time to be an independent artist in the music industry.

Streaming Platforms: Upload your music to popular streaming platforms like Spotify, Apple Music, and YouTube to reach a wider audience with the right music marketing strategy.

Sign up for Spotify music promotion services online: Powerful music promotion services such as SoundCampaign promote tracks to influential playlist creators on Spotify and music video creators on TikTok. If they like what they hear, you might just earn a place on a popular genre-based playlist or viral video.

Social media marketing: Promote your music on social media platforms like Instagram, Facebook, Twitter and TikTok to engage with fans and gain visibility.

Create a website: Establish a professional website to showcase your music, share updates, and connect with your audience.

Build an email list: Collect email addresses from fans to send them updates, music marketing newsletters, and exclusive content.

Engage with podcasts: Collaborate with podcasters in your genre to feature your music and share your story.

Live performances: Some of the world’s most successful artists started by developing a local fan base in their area. Over time, word of mouth and a buzz around the artist can generate interest beyond the area. Just ask Ed Sheeran!

Once you’ve paid for a TikTok music promotion campaign, your track will become available to suitable creators — chosen for you based on your requirements and preferences.

If a creator likes your track, they can start working it into a video immediately. This is when you should allow TikTok creators to do what they do best. If you don’t like the video that a creator has made with your song, you can reject it and you won’t have to pay for it.